Branding · Web
Lumio Skincare
A DTC skincare rebrand that lifted conversion 2.4×.
All Work
The Challenge
Lumio had a great product but a dated identity and a storefront that buried its bestsellers, leaving conversion well below industry benchmarks.
Our Approach
We rebuilt the brand identity from positioning to packaging, then rebuilt the Shopify storefront around clear hierarchy, fast load, and trust signals.
The Result
A cohesive brand and a faster, clearer store lifted conversion 2.4× and grew average order value within the first quarter.
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